Agreement with Audi until 2014
Audi and FC Barcelona have agreed to the extension of their sponsorship agreement until 2014. The German company is official sponsor since the 2006-07 season.
Audi and FC Barcelona signed the agreement for sponsorship renewal that will unite the two entities
until 2014. With this new agreement Audi becomes Premium Partner and the relationship between the
two organizations reaches a new dimension, as the German brand is also now the FC Barcelona
official car, anywhere in the world. With this agreement, the Club continues to consolidate its
sponsorship program with one of the world’s leading brands.
The new sponsorship deal allows Audi to expand their rights of association and the use of the
Barša image for promotion at national and international level, marketing rights, use of the Barša
installations, involving of players in advertising material, and various other hospitality
services. In addition, Audi will continue to be linked with the Club on the pre-season tours that
the first team undertake during the summer months. Besides the financial benefit that the Club will
accrue, the German car brand will continue to provide cars for Barša first team players.
Brand with international prestige
Audi became an official FC Barcelona sponsor in the 2006/07 season. Since then, the
German brand joined FC Barcelona in a strategic alliance that has continued to position the two
companies at the forefront of their fields of activity: the automotive world and the football
Audi is a premium car company based in the German city of Ingolstadt. The panoply of models,
well known for its logo of four rings, responds faithfully to its slogan "at the forefront of
technology". Tradition, technology, sportsmanship, and design, are the hallmarks of the brand via a
refined and visionary character which creates the tendency to respond best to their clients’
needs. At present the Audi brand is seen in more than one hundred markets worldwide, and by 2015
there are plans to increase its product offerings up to 42 models. Audi produces vehicles in
Ingolstadt and Neckarsulm (Germany), Gy÷r (Hungary), Changchun (China) and Brussels (Belgium).
Since June 2011, Audi’s last launch, the Audi Q3 is also manufactured in Martorell. In 2010,
Audi, which has 60,000 employees around the world, produced around 1,092,400 cars and in the first
half of 2011 has already sold 652,970.