Rosell sees growth before 2013
Sandro Rosell highlighted the importance of club members in the day-to-day running of the club and how he intends to achieve the main challenges of the new board's strategic plan by 2013 when addressing the general assembly on Saturday.
The FC Barcelona president spoke to delegates for the first time since he took over at camp Nou and
outline his vision for the coming years and the role that he believes that everyone connected to
the club will play. Rosell was keen to state that the starting point he has found is not good and
neither is the economic situation in the short term.
Focussing on the strategic plan laid out by his board of directors,
Rosell explained that it would be "based around growth" and that would be achieve during the first
phase of his plan for 2013. On the economic state of the club he assured that the turnover would be
able to rise to €500 million with some positive exploitation "of around 10 per cent" with
nearly €50 million in profit per season. That would then allow the level of bank debt to be
reduced to "sustainable amounts".
To reach an income of €500 million Rosell highlighted the
internationalisation of the club and detailed a plan that will support with capitalisation of key
sports and the emotional value of the Barça brand. Also, the business will look for new way to
exploit and improve contracts with sponsors.
On the sporting front the president looked ahead to 2013 and stated that he wants the new
Masía at the Ciutat Esportiva to be "consolidated" and work like a model that would work across the
club. The aim is to reach "sporting excellence" together with the hard work of all along with "a
programme of internationalisation, both formative and professional".
Socially, again looking ahead to 2013, Rosell wanted to "implement an
host of initiatives and resources that will allow the level of member participation and the
relationship with the club to grow". For that he believes that the implementation of the Espai
Barça and in the approval of more technological resources would help.
Apart from the challenges of the future, Rosell also summarised some of his first
acts at the helm as the club centred on austerity and transparency of management. He insisted on
being sensitive to things that affect members and the change of orientation of the club Fundació
while wanting to remain centred on the area of Catalunya. He also detailed the patrimonial
turnaround happening at the club, looking at stopping the reclassification of the Miniestadi, as
well as clarifying that the economic situation will oblige the club to extend the time limit of the
Espai Barça project. Rosell also insisted on spending on other sports and has set aside a budget of