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21.07.2008 13:09

Barça to continue promoting Catalonia


FC Barcelona has reached an agreement with the Catalan Tourist Board to promote the ‘Catalonia’ brand during the club’s preseason games in Edinburgh, Florence, Chicago and New York.

The street clothes the players and coaches will wear on the summer tour will bear the Catalan Tourist Board logo.

There will also be presentations for the media and tour operators in the cities the team visits featuring Catalonia as a tourist destination and which will be attended by Catalan Tourist Board and FC Barcelona representatives.

Promotional video

One of the highlights is to be a promotional video in which viewers are welcomed to Catalonia by first team players Xavi, Iniesta, Henry, Márquez and Martin Cáceres.

The video will be shown at the tourism promotion presentations in the cities on the tour and on the video scoreboards at the grounds where Barça plays.
Barça to continue promoting Catalonia
Long-standing partnership
The two organisations have been working together for some seasons now to promote tourism in Catalonia.

The partnership has involved presentations in major source markets such as the United States, Mexico, Japan, Korea and China, and in Europe the UK, France, Italy, Denmark etc.

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