'AIDS is also a children's issue'

19.12.2009 09:00

'AIDS is also a children's issue'

With the slogan 'AIDS is also a children's issue', the bear Dubu, the mascot of the campaign, came out last December 1 to the streets of Barcelona with the aim of sensitizing the public impact of this disease in children. Barça and Unicef have been working during three years for this cause and now is the time to share with the public with this initiative.

Action on the streets of Barcelona

The FC Barcelona Foundation and UNICEF organized various actions. About 4,000 Dubu balloons were distributed over several points of the city of Barcelona (Plaza Catalunya, Plaza Universidad, Plaza Urquinaona, Jardinets de Gracia, Maremàgnum and around the facilities of FC Barcelona). These balloons, which were distributed with the help of volunteers, led a small enclosed informative document on AIDS and its effects.

Action minutes before the classic

Minutes before kick off Barça-Madrid, each of the players from both teams took the field accompanied by a child who also brought a bear Dubu. Young wore shirts with the slogan "stop AIDS" and an invitation to visit the official website of the campaign www.dubucontrasida.org.

The players involved

This joint initiative was also supported by the players of FC Barcelona, they recorded a spot for this awareness campaign. The video was broadcast on major channels of communication.