The presentation will be shown live on Barça TV, and will be held in the Ricard Maxenchs pressroom at the Camp Nou. Attending will be Sandro Rosell, president of FC Barcelona, Heifeng Xia, president of Intersports, Laurent Colette, commercial manager of FC Barcelona, and Jun Chen, general manager of Intersports.

This strategic collaboration agreement between FC Barcelona and the Intersports company, owned by Beijing City Council, should expand the image of the club in the Chinese market, and will involve actions such as a sports campus for the next five summers in the Beijing Olympic Stadium.