Agreement to promote Barça in China
This Saturday at 12.30, a strategic collaboration agreement will be signed between FC Barcelona and the company Intersports, owned by Beijing City Council, to promote the image of the club to the Chinese market.
The presentation will be shown live on Barça TV, and will be held in the Ricard Maxenchs pressroom
at the Camp Nou. Attending will be
Sandro Rosell, president of FC Barcelona, Heifeng Xia, president of Intersports, Laurent
Colette, commercial manager of FC Barcelona, and Jun Chen, general manager of Intersports.
This strategic collaboration
agreement between FC Barcelona and the Intersports company, owned by
Beijing City Council, should expand the image of the club in the
Chinese market, and will involve actions such as a sports campus for the next five
summers in the
Beijing Olympic Stadium.