Barça help to promote Catalunya

04.08.2010 08:32

Barça help to promote Catalunya

David Saura (enviat especial)

FC Barcelona have not only being promoting the club and the team during the first few days of their trip to Asia but have also joined the Catalan Tourism Agency (ACT) in promoting Catalunya as a place to visit.

The Blaugrana helped with a presentation to around 100 people in Seoul as tour operators and journalists flocked to hear about all the attractions that the area has to offer. This event will also be held when the club travel on to China for their second pre-season friendly.

Barça director Jordi Moix made a welcome speech and then gave a brief introduction before fellow board member Didac Lee took over,. Born in Figueres to Chinese-Taiwanese parents he was able to outline the integration that many Asians have made in Catalunya.

Museum visit

Laurent Colette, the new Marketing Manager at Camp Nou, was able to present the main attractions of FC Barcelona at a sporting level and also an institutional one with the emphasis placed on the commercial potential. The FCB Museum was highlighted for tourists, but Camp Nou as a place to hold celebrations and business meetings was also touted along with the chance to hire VIP boxes.

Main attractions

Then the director of the Centre for Promoting Tourism in China, Antonio Li, stepped forward to speak about the main tourist attractions in Catalunya that include the Pyrenees, the Costa Brava, the Costa Dorada and Barcelona itself. Culture, gastronomy, shopping and tourist conventions were also touched on.

To close the presentation the club produced a number of replica Barça shirts and gave away tickets for the game against the K-League Select Xi on Wednesday. This venture was part of a joint agreement signed some years ago between the club and ACT. The link up has allowed ACT to make presentations such as this in place such as Paris, London, Milan, Glasgow, Tokyo and Shanghai, among others.