FC Barcelona and SEIKO have signed an agreement by which the Japanese brand is to become FC Barcelona’s Official Time-Keeping Partner and will benefit from marketing and visibility rights for the next three years. This agreement was signed on March 1
SEIKO Sportura. FC Barcelona watch of choice
In addition, SEIKO will have the right to promote the partnership in all forms of worldwide
communication, and will be presenting the new Sportura collection against the background of FC
Barcelona imagery, starting this summer. In fact, the new Sportura collection is central to the
SEIKO – FC Barcelona partnership, and the Sportura has been chosen by the Club as the FC
Barcelona team watch. This summer, each member of the squad will be presented with his watch, which
will carry the club’s crest on the dial.
As a result of this agreement, SEIKO will obtain a number of different rights, such as, for
example, branding on the clocks on the home stadium scoreboards, branding on the fourth
official’s added time board at La Liga home games and licensing rights for the
Satisfaction of both parties
The Vice President of FC Barcelona’s economic area, Mr. Javier Faus, was
delighted to see this agreement signed. “We are delighted with this partnership with such a
prestigious and internationally well known brand that has always collaborated so closely with the
world of sport. We are convinced that this relationship will further encourage both brands to
continue their work for excellence and success."
Meanwhile, the President and CEO of Seiko Watch Corporation, Shinji Hattori was also pleased
with the partnership. He said “We are delighted to be appointed as an international partner
of FC Barcelona. The history, culture and ambition of the Club are a perfect match with Seiko and
we look forward to a successful co-operation in the coming years.”
SEIKO and FC Barcelona share a conviction that excellence comes from in-house
development. Much like FC Barcelona’s philosophy of producing local talent at its youth
academy, La Masia, SEIKO’s strength as a watchmaker comes from the company’s
determination, from the very earliest days, to develop every component and every skill in-house.
Both FC Barcelona and SEIKO have manufactured their past success through significant investments in
long term internal development and both partners continue to share the belief that this philosophy
will continue to deliver world-class results in the coming years.
SEIKO always in touch with sport
SEIKO was founded 130 years ago. In 1881, a 22 year old entrepreneur, Kintaro
Hattori, opened a clock repair business in central Tokyo. He soon expanded into importation of
clocks from USA and Europe and, in 1892, opened a factory to produce clocks and, in 1895, pocket
watches. In 1913, SEIKO’s first wristwatch was marketed.
Sport has always played a major role in the development of SEIKO as a global brand. When
SEIKO was selected as the Official Timer of the 1964 Olympic Games, the company built an entire
suite of timing equipment, 1,278 devices in all, to serve the event, and the timing was flawless.
The world saw that SEIKO was capable of timing the most important and technically demanding sport
event on earth. Since then, SEIKO’s timing services have been in constant demand at
world-class events in all sports in every corner of the world. Barcelona holds a very special place
in the hearts of all SEIKO people because we were appointed to time the 1992 Olympic Games, and for
both the city and for SEIKO, the Games were a huge success.
SEIKO leads the world’s watch industry in technological innovation and is the brand
that has done the most in recent years to bring new ideas to the market. In the 1980’s SEIKO
invented the ‘Kinetic’ watch, a quartz watch that takes its energy from the movement of
the wearer and more recently, SEIKO brought true innovation to the luxury watch with its
extraordinary Spring Drive mechanism; it is a spring-wound watch that delivers accuracy 10 times
greater than that of any other mechanical watches.