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04.12.2008 12:24
MÉS, a new challenge for solidarity
www.fcbarcelona.cat
FC Barcelona, in association with ACNUR and Nike, have joined forces to promote a new charity project called MÉS that seeks to foster education through sport for vulnerable children and refugees around the world.
Based around the slogan of 'Més que un club', a new solidarity campaign has been launched today, involving the Fundación FC Barcelona, sportswear multinational Nike and the UN agency for refugees, ACNUR.
The best team
The three organisations wish to form an unbeatable team as they promote a project aimed at supporting some of the most vulnerable children and refugees in the world. To do this, they have created the MÉS brand, and exclusive range of sports clothing and goods especially designed by Nike. The profits from the sales of these products will be distributed by the Fundación FC Barcelona and ACNUR.
Ninemillion.org
Since
the agreement was established between the Fundación FC Barcelona and ACNUR in January 2008, the two
entities have been working to improve the conditions of refugees in such countries as Rwanda,
Ecuador and Nepal. The new MÉS project seeks to make them the beneficiaries of a new range of
sports products through sponsorship of the
ninemillion.org
website managed by ACNUR, which uses sport and education to help children at risk on an
international basis.
Contributions of the project
The websites mesfutbol.org and mesfootball.org explain how these products can be obtained, and also offer plenty of details about the project.
Global campaign
The MÉS campaign was set up by advertising agency Wieden+Kennedy and includes several pictures featuring messages linked by the MÉS slogan. The man who took these moving photographs was South Africa Mikhael Subotzky who immortalised a football tournament played at one of the ACNUR refugee camps in Nakivale (Rwanda).
Union between three organisations
The MÉS campaign was all made possible though the bond established between the Fundación FC
Barcelona, ACNUR and Nike. Barça has been working with both of these partners for some time now,
and since January 2008, the Foundation and ACNUR have had a formal relationship in providing aid to
refugees.
Meanwhile, the link between FC Barcelona and Nike dates back to 1998. In 2007, they signed a new contract that will be in place until 2013, and which includes the North American company’s commitment to making a significant contribution to Barça’s solidarity project. And it is out of this arrangement that MÉS was created.
Meanwhile, the link between FC Barcelona and Nike dates back to 1998. In 2007, they signed a new contract that will be in place until 2013, and which includes the North American company’s commitment to making a significant contribution to Barça’s solidarity project. And it is out of this arrangement that MÉS was created.
